Web Developer / WordPress Engineer
WordPress Development That Performs
I build custom WordPress plugins, Gutenberg blocks, and performance-optimized WordPress solutions. From VIP-compliant architecture to headless implementations, I deliver WordPress systems that are fast, maintainable, and scalable.
He's one of the rare professionals who can bridge the gap between deep technical capability and real business understanding. He never just built a solution, he understood the business case behind it. Whether the work involved internal tools, customer-facing platforms, or data connections between legacy systems, he always approached challenges with clarity, logic, and a calm, solutions-focused mindset.
John Kosmides
Vice President of Marketing — Universal Windows Direct
Lens: WordPress Engineering
Related Roles & Positions:
Universal Windows Direct — Full Stack Web Developer (2021-2023)
Mineralife Nutraceuticals — Marketing & IT Consultant (2021-Present)
Freelance Developer / Designer (2009-2019)
Highlights:
Custom WordPress plugins and Gutenberg blocks
Performance Block (LCP 5.5 → 3.2) — Built a VIP-compliant Gutenberg performance block reducing LCP 5.5s → 3.2s; Lighthouse 70 → 83
UTM Attribution Plugin — Enables reliable direct-mail → digital tracking
GTM Event Button Block — Standardizes events for marketers
Headless WordPress (React + ACF) — Early-stage architecture for decoupled WordPress
Related Case Studies
Enterprise Core Web Vitals Optimization
VIP-compliant block + loading strategy. LCP: 5.5s → 3.2s, Lighthouse 70 → 83.
UTM Persistence & Attribution Plugin
WordPress plugin storing UTMs across sessions. First-touch + last-touch attribution.
Custom GTM Event Button Block
Gutenberg block emitting structured GTM events. Marketer-friendly configuration.

Interested in working together?
Let's discuss how I can help build WordPress solutions that perform and scale.