MarTech Engineer / Marketing Systems Engineer
Building Marketing Technology Systems That Drive Growth
I design and implement marketing technology systems—attribution frameworks, event architectures, automation workflows, and data pipelines—that connect marketing efforts to measurable business outcomes.
He's one of the rare professionals who can bridge the gap between deep technical capability and real business understanding. His integration work created a lasting impact across multiple systems and departments, with an incredible ability to simplify complexity and design solutions that actually solved the root problem instead of just addressing the symptoms.
John Kosmides
Vice President of Marketing — Perfect Power Wash & Universal Windows Direct
Lens: MarTech / Growth Engineering
Related Roles & Positions:
Universal Windows Direct — Full Stack Web Developer (2021-2023)
Perfect Power Wash — Marketing Director / Head of IT (2019-2021)
Mineralife Nutraceuticals — Marketing & IT Consultant (2021-Present)
Highlights:
Attribution, Funnels & Event Architecture — Built multi-touch attribution layers for direct mail → digital funnels
Designed standardized dataLayer event schemas for GTM across enterprise sites
Refactored massive Zapier flows (70+ steps) into modular SubZap systems
Automated ingestion & syncing of leads, CRM data, call center stats
Produced dashboards for sales efficiency, ROI, and channel performance
APIs integrated: Mailchimp, Birdeye, Five9, ServiceTitan, LeadPerfection, Hover, HatchApp, Various CRMs
Related Case Studies
UTM Persistence & Attribution Plugin
WordPress plugin storing UTMs across sessions. First-touch + last-touch attribution.
Custom GTM Event Button Block
Gutenberg block emitting structured GTM events. Marketer-friendly configuration.
Modular Zapier Architecture
Refactored 70+ step Zaps into modular SubZap systems. 22 structured steps, easier to extend.
Interested in working together?
Let's discuss how I can help build marketing systems that deliver measurable results.