Director, Marketing Technology
Leading Marketing Technology Strategy & Systems Architecture
I lead marketing technology strategy and systems architecture, building scalable MarTech infrastructure that drives measurable business growth. I bridge engineering, marketing, and product teams to deliver systems that solve real business problems.
He's one of the rare professionals who can bridge the gap between deep technical capability and real business understanding. His integration work created a lasting impact across multiple systems and departments, with an incredible ability to simplify complexity and design solutions that actually solved the root problem instead of just addressing the symptoms.
John Kosmides
Vice President of Marketing — Perfect Power Wash & Universal Windows Direct
Lens: MarTech / Growth Engineering
Related Roles & Positions:
Universal Windows Direct — Backend & Integration Engineer (Full Stack) (2021-2023)
Perfect Power Wash — Marketing Director / Head of IT (2019-2021)
Mineralife Nutraceuticals — Web & Marketing Systems Consultant (2021-Present)
Highlights:
Attribution, Funnels & Event Architecture — Built multi-touch attribution layers for direct mail → digital funnels
Designed standardized dataLayer event schemas for GTM across enterprise sites
Refactored massive Zapier flows (70+ steps) into modular SubZap systems
Automated ingestion & syncing of leads, CRM data, call center stats
Produced dashboards for sales efficiency, ROI, and channel performance
APIs integrated: Mailchimp, Birdeye, Five9, ServiceTitan, LeadPerfection, Hover, HatchApp, Various CRMs
Related Case Studies
Unified Customer Lifecycle Platform
Customer Data Portal & Lifecycle Automation
A fragmented five-tool workflow was creating gaps between commerce data, customer communication, and access control — the fix required a unified portal built around the data, not around the tools.
Replaced 5-tool workflow with one portal — estimated XX hours per week saved; single source of truth for commerce and CRM.
MarTech Extension Architecture
Custom WordPress Engineering Across Commerce & CRM Environments
Attribution gaps, tracking inconsistencies, and performance bottlenecks across multiple client environments — each requiring a purpose-built WordPress solution rather than an off-the-shelf fix.
LCP 5.5s → 3.2s, Lighthouse 70 → 83; first-touch and last-touch attribution across web and CRM.
Interested in working together?
Let's discuss how I can help build a marketing technology infrastructure that scales and delivers measurable results.